Sprinklr Announces 120 New Customer Service & 25 AI Innovations

2023-03-23 16:56:20 By : Mr. henry yang

MarTech Series - Marketing Technology Insights

Sprinklr announced the winter release (v. 18.2) of its unified customer experience management (Unified-CXM) platform for modern enterprises. Release 18.2 includes more than 650 new features and innovations for the four Sprinklr product suites. For this release, Sprinkr is especially focused on continued momentum and innovation in the customer service space with 120 new CCaaS features and 25 new AI features for the Sprinklr Service product suite (formerly Sprinklr Modern Care).

“For more than a year, we have been working with leading organizations around the world to disrupt the traditional enterprise CCaaS market and deliver new service strategies for digital-first enterprises,” said Sprinklr Chief Technology Officer, Pavitar Singh. “With the ability to engage across 30+ channels, we empower customer service teams to seamlessly work across digital, social, and voice channels. Support from AI-self service tools helps brands deliver faster resolution of customer queries at reduced cost.”

Sprinklr Service is a comprehensive, AI-powered Contact Center as a Service (CCaaS) platform that enables agents to serve customers across digital, social and voice channels seamlessly, delivering quick resolution of customer queries at lower cost of operations. Highlights from the new innovations announced today and available to all Sprinklr customers include:

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Last year, HDFC Bank – one of India’s leading private banks with more than 70 million customers, 7,183 branches and a full suite of credit, liability, and distribution offerings – decided to unify their customer experience across all channels and began the search for a technology partner to help them achieve this goal.

Sprinklr’s digital-first approach, backed by a complete CCaaS offering and unified platform, gives customers the confidence to make significant changes to their customer care infrastructure. Sprinklr has supported HDFC Bank in its journey of enhancing its customer care infrastructure across all channels – including voice.

With Sprinklr, HDFC Bank can:

“As arguably India’s number one bank, HDFC Bank’s vision is to unify the customer experience, going beyond traditional voice-based call centers to meet customers on the modern digital channels they use most — not only to make customers happier, but to drive more effective and efficient customer service,” said Anjani Ratore, chief digital officer, HDFC Bank. “Our mission is to delight our customers on any channel they choose with experiences that are fast, easy, and personalized. To do that, we needed a platform purpose-built for the modern world with an architectural foundation for the next 30 years, not the last 30 years. In Sprinklr, we found a partner that shares our vision and whose technology and pace of innovation is unparalleled.”

“Contact centers are the lifeblood of most organizations, but digital transformation in this space continues to be a slow journey, as evidenced by how many agents continue to be supported by legacy solutions,” said Keith Dawson, research director of CX, Ventana Research. “However, as customers increasingly demonstrate preference for new channels, self-service support, and have higher expectations for timely engagement, the industry is shifting toward a more innovative, digital-first model. As a company born in the digital and social world that has introduced new technology to compete with legacy CCaaS providers, Sprinklr is a formidable player in this space and well positioned to help digitally-focused and digital-native enterprises transform their service operations.”

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